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Wednesday, October 8, 2014

IMPORTANT! West Side of Chicago Politicians and ADVERTISING!


Many (new) would-be politicians and even seasoned elected officials have no clue how much they should be paying for local advertising in various community newspapers on the West Side of Chicago. This post is meant to inform ALL as it relates to fairness in prices. As someone who worked for a couple of West Side newspapers I think its only right I inform the public. Below is a list of West Side newspapers along with prices...you'll thank me later.

The North Lawndale Community News
FULL PAGE: $800
HALF PAGE: $425
QUARTER PAGE: $225
CLICK LINK: http://www.nlcn.org/cms/
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THE VOICE NEWSPAPERS 
(AUSTIN/GARFIELD/LAWNDALE)
FULL PAGE: $575
HALF PAGE: $315
QUARTER PAGE: $185
CLICK LINK: http://www.thevoicenewspapers.blogspot.com/
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The Windy City Word
FULL PAGE: $500 
HALF PAGE: $250
QUARTER PAGE: $150
CLICK LINK: http://www.windycityword.com/
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You gotta be careful because around ELECTION time things get tricky and the prices above can triple of which I think is unfair. For example a FULL PAGE w/ THE VOICE NEWSPAPERS normally cost $575 but around election time the cost goes way up to around $1500 - $2000 which is a National cost charged to major corporations looking to advertise in local communities. No candidate or incumbent should be paying National prices in an election that's local!

There are many businesses on the West Side of Chicago who simply can't afford the above prices, especially seeing all of the above Newspapers run on a weekly basis. Which means the prices above are only for ONE WEEK! Of course each Newspaper has smaller ADS for cheaper prices, but in the print game bigger is always better.

Click Below Link:

The Austin Weekly News has QUARTER PAGE ADS running for $100 which is a steal! If I was a new candidate running for office with very little funds I'd go with the Austin Weekly News and run QUARTER PAGE ADS for an entire month for only $400, but that's just me. The next time you purchase an AD from any of the West Side local newspapers tell them "GIVE ME THE LOCAL RATES!" 


UPDATE: October 11, 2014

In response to this post the Founding CEO and Publisher of the North Lawndale Community News Mr. Isaac Lewis Jr., claims their prices changed in 2008; however, the price sheet Tha Movement University currently have is from 2010. Nevertheless, according to Mr. Lewis their FULL PAGE AD is $600, HALF PAGE AD is $325, and QUARTER PAGE AD is $175 which means they have the HIGHEST advertising rates for a FULL and HALF PAGE AD in comparison to their competitors. 

PLEASE CLICK ABOVE PHOTO

Mr. Lewis also claims their newspaper i.e. the North Lawndale Community News is larger than others...I simply disagree. As an in demand Advertising Executive, I worked for all of the above newspapers with the exception of the Austin Weekly News which in my personal view is a cleaner, more educated, better polished, publication then all of the above, but that's just my opinion! At the end of the day no (local) politician should be paying (national) rates to advertise in a local weekly newspaper. Hopefully all of the publications above will adjust their rates in light of this post. Peace. 

-jim allen